Logo
Real estate video marketing

Vertical videos that sell a property before it is finished

For developers and agents who need short videos for social media and listings, but have no finished interior to film.

By , founder of Lytvynov Production · Updated
Book a 30-min call about videos

Four videos, four ways to tell the story

Payoff first: the finished room, then rewind to concrete
Facts and a 360 tour: price, height, plan, rooms
The process: photos, plan, 3D model, renders
A presenter on camera: walkthrough and four styles

Concept work by Lytvynov Production made from public information. Not affiliated with the buildings, their developers or listing agents.

What would your project cost with us? Describe it in a few lines and see our range in two minutes. Get an estimate

Why vertical video

Buyers of new homes, especially abroad, scroll Instagram and TikTok long before they open a portal. A 30-second video that shows the shell turning into the finished home does what a listing photo cannot: it makes people stop, watch to the end and ask for the details.

For off-plan property this was hard, because there was nothing to film. With concept renders, a 3D floor model and a 360 tour, the video can show the finished home months before it exists.

What makes these videos work

  • The first second is the payoff: the finished room, a price or a striking fact, then the story rewinds to the concrete.
  • One story per video: the transformation, the facts, the process or a person.
  • Captions on screen, because most people watch without sound.
  • One call to action at the end.
  • Consistent visuals with the sales site and the listing, because everything comes from one set of renders.

What you get

A set of vertical videos per property or building, each with a cover image and a caption you can post as is, plus short loops for ads and listings. Styles can be shown as a switcher inside the video.

See all parts of the kit on the real estate 3D visualization page.

Frequently asked questions

Our property videos run about 30 seconds. That is long enough to show the transformation and the key facts, and short enough that most viewers reach the end. We also cut a silent loop of about 10 seconds for listings and ads.

No. Most of our property videos have a voice-over and captions only. If the agent or developer wants to appear on camera, we film a short take and build the video around it.

Vertical 1080x1920 for Instagram Reels, TikTok, YouTube Shorts and Stories, plus a cover image for the grid. On request we add square and horizontal versions for listings and LinkedIn.

Yes. A typical ending asks viewers to comment one word or book a viewing, which works well with automatic replies in direct messages. We agree the ending with you.

Read next

Services Real estate 3D visualization For developers, agents and owners who sell apartments, penthouses and villas before they are finished, and need buyers to see the finished home, not the concrete shell. View service Services Off-plan property marketing For developers and agents selling apartments before they are finished: a sales page where buyers watch the shell become the home they are buying. View service Services Real estate virtual tour For developers and agents who want buyers to look around the finished rooms themselves, before a camera could photograph them. View service Services Virtual staging For agents, developers and owners with empty or unfinished rooms, who want buyers to see a lived-in home and pick the style they like. View service Services 3D floor plan from photos For developers, agents and owners with a floor plan and photos of an empty or unfinished apartment, who need buyers to understand the layout at a glance. View service Services Independent code review For founders and managers who pay an agency or freelancers every month and cannot tell whether the work is good, whether the estimate is fair or what happens if the vendor walks away. View service
Let’s start your project
Book a call