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Buyers cannot see past the concrete
A penthouse in a restored London landmark was put on sale for £39.5 million as a bare concrete shell. Most off-plan and unfinished homes are sold the same way: a floor plan, a few photos of empty rooms and a promise. Buyers who cannot picture the finished home hesitate, ask for discounts or walk away.
Real estate 3D visualization closes that gap. From the plan and phone photos of the shell we show the finished home, room by room, in a form a buyer can open on a phone and send to their partner.
What is in the sales kit
| Part | What the buyer gets | Read more |
|---|---|---|
| Scroll sales site | One page that turns the bare shell into the finished home as the buyer scrolls | Off-plan property marketing |
| 360 tour | A walk through the rooms in the browser, on a phone or laptop | Real estate virtual tour |
| 3D model of the floor | A cutaway of the whole floor built from your plan and photos | 3D floor plan from photos |
| Interior styles | The same room in modern, Mediterranean, Japandi or classic | Virtual staging |
| Vertical videos | 30-second videos for Instagram, TikTok, YouTube Shorts and LinkedIn | Real estate video marketing |
| Concept renders | Every main room finished, with the real view from the windows | Included in every part |
You can order the whole kit or only the parts you need.
Who it is for
- Developers selling apartments off-plan, who need a sales site and visuals before the show flat exists.
- Agents listing an unfinished or dated property, who want buyers to see what it can become.
- Owners of a shell or a home that needs renovation, who want to sell or rent it at the price of the finished version.
How it works
- You send the materials: floor plan, photos of the space as it is, the view, and the finishes if they are chosen.
- We agree the scope: which rooms, which styles, whether you need the site and the 360 tour. You get a fixed price and a timeline before any work starts.
- First look: we show the key rooms and the 3D model, you comment.
- Delivery: renders, videos, the tour and the site on your domain, ready to put on the listing and send to buyers.
Why one team for the visuals and the website
Most visualization studios deliver images and stop there, and the agency that builds the sales site starts from scratch. We are a software company, so the same team makes the renders, the 3D model, the 360 tour and the website that shows them, and keeps them consistent. If you later need an enquiry form that feeds a CRM, a unit availability table or a custom sales tool, it is built on the same foundation.